ROAS Calculator – Return on Ad Spend
ROAS tells you how much attributed revenue you received per rupee of advertising spend. It does not subtract product or operating costs, so it is not a profit figure.
How to use this calculator
ROAS tells you how much attributed revenue you received per rupee of advertising spend. It does not subtract product or operating costs, so it is not a profit figure. Results stay in your browser. They are estimates, not financial, tax or medical advice.
Frequently asked questions
What is the ROAS formula?
ROAS = advertising-attributed revenue / ad spend. Percentage is that ratio × 100.
Why is ROAS not profit?
Revenue can be high while product cost, fees and overhead still leave a loss. Use ROI when you need net gain.