CPM Calculator – Cost Per 1000 Impressions

CPM is the cost of one thousand impressions. It is common in display, video and awareness campaigns.

How to use this calculator

CPM is the cost of one thousand impressions. It is common in display, video and awareness campaigns. Results stay in your browser. They are estimates, not financial, tax or medical advice.

Frequently asked questions

What is the CPM formula?

CPM = ad spend / impressions × 1000.

How is CPM different from CPC?

CPM is priced on impressions. CPC is priced on clicks.