CTR Calculator – Click-Through Rate

CTR is clicks as a share of impressions. Use matching date ranges from your ads or email platform.

How to use this calculator

CTR is clicks as a share of impressions. Use matching date ranges from your ads or email platform. Results stay in your browser. They are estimates, not financial, tax or medical advice.

Frequently asked questions

What is the CTR formula?

CTR % = clicks / impressions × 100.

What if impressions are zero?

CTR cannot be calculated without impressions.