Conversion Rate Calculator for Websites
The conversion rate calculator is for the same time window on both inputs: form fills, purchases or other conversions over visitors or sessions.
How to use this calculator
The conversion rate calculator is for the same time window on both inputs: form fills, purchases or other conversions over visitors or sessions. Results stay in your browser. They are estimates, not financial, tax or medical advice.
Frequently asked questions
How is conversion rate calculated?
Conversion rate % = conversions / visitors × 100.
Can conversions exceed visitors?
In a clean report they should not. The tool will still compute the percentage you entered.