CPC Calculator – Cost Per Click

Average CPC is total ad spend divided by clicks. It is not the same as a bid. Use it to review campaigns after they have run.

How to use this calculator

Average CPC is total ad spend divided by clicks. It is not the same as a bid. Use it to review campaigns after they have run. Results stay in your browser. They are estimates, not financial, tax or medical advice.

Frequently asked questions

How is CPC calculated?

CPC = advertising spend / clicks.

Does this include GST on ads?

Only if GST is already inside the spend figure you enter.